This Privacy Policy explains how Anthemion Live, Ltd. (“Anthemion Live,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal data when you use our website, mobile applications, and services (collectively, the “Platform”) for digital concerts and ticketing.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect personal data that you provide directly to us or that we collect automatically through your use of the Platform.

1.1 Data You Provide Directly

• Identity Data: Email address (required for account creation). Full name is optional.
• Contact Data: Postal address (if provided for billing or account setup).
• Artist Profile Data (Artists only): Stage name (unique identifier), biography, city, and social media links.
• Financial Data: We do not store credit card numbers or sensitive financial information. All payments are processed by Stripe.
• Communications Data: Records of any correspondence with us (e.g., support emails).

1.2 Data We Collect Automatically

• Usage Data: Pages viewed, features used, and time spent on the Platform.
• Technical Data: IP address, browser type, OS, time zone, device identifiers.
• Location Data (Country-Level): General location inferred from IP address. We do not track precise GPS location.
• Analytics Data: Usage insights provided via Mixpanel to improve the Platform.

We rely on the following legal bases under UK GDPR to process your personal data:

We share your personal data with:

• Stripe: For ticket purchases and artist payouts. Stripe’s policies govern their use of your data.
• Mixpanel: For analytics and usage insights (pseudonymized where possible).
• Service Providers: Cloud hosting, support, and email delivery partners.
• Artists / Event Organizers: If you purchase a ticket, we share your name (if provided) and email with the Artist/Event Organizer so they can manage access and communicate event details.

Your data is primarily processed in the United Kingdom. However, some third-party services (such as Stripe or Mixpanel) may process data outside the UK/EEA.

When this occurs, we implement appropriate safeguards such as Standard Contractual Clauses or an adequacy decision to ensure your data remains protected.

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, regulatory, and reporting requirements.

Generally, core account information is retained for the lifetime of your account plus a limited period thereafter to resolve disputes or comply with legal obligations.

You have the right to:

• Request access to your personal data.
• Request correction of inaccurate data.
• Request deletion (“right to be forgotten”).
• Object to processing based on legitimate interests.
• Request restriction of processing.
• Request data portability.

To exercise your rights, contact us at legal@anthemion.live.

We may update this Privacy Policy at any time. Significant changes will be communicated via email or a notice on the Platform.

If you have questions about this policy or wish to make a data request, please reach out through our Contact Page.